The simple problem

Your customer knows they need to come in for a service every 12 months to keep the warranty valid. But everyday life takes over, the months pass, and suddenly it has been 18 months — and the customer has missed the service window.

It costs the customer their warranty and you a return visit. A double loss.

What do automatic reminders do?

An automatic service reminder sends the customer an email (and optionally an SMS) 30 and 7 days before the service deadline expires. The message is personal, clear and contains a direct booking link.

The effect is dramatic: businesses that implement automatic reminders typically see a 2–4× higher return visit rate within the service window.

It is all about timing

The key is timing. A reminder 30 days in advance gives the customer time to plan. A reminder 7 days in advance creates urgency. Both are necessary — one gets the customer to plan, the other gets them to act.

What does a missed reminder cost you?

Let's say you have 200 active warranties with a 12-month service interval. Without reminders, 40% show up for service. With reminders, 75% show up. That is 70 extra service visits per year.

At an average service order of £120, that is £8,400 in additional revenue — from a system that runs automatically.

Integration with the warranty platform

In Sevv, service reminders are integrated directly with the warranty registration. The service interval is defined when the warranty is issued, and the system automatically sends reminders at the right times — without you having to do anything at all.